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Keyword Research Tools Guide, Part 1: comScore Marketer and Hitwise
Clients often ask about the differences between search intelligence products. To that end, here is Part 1 of our Keyword Research Tools Guide, designed to provide a quick overview of methodology,...
View ArticleBlack Friday Search Trends, Past and Present
“Black Friday” search data from Hitwise underscores how consumers are increasingly plugged-in to online retail research and deal hunting. I sat in on a good session from Hitwise Research Director...
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Keyword Selection for Paid Search
It often seems like a race to keep up with the escalating complexity of paid search. From an agency perspective, changes to process, technology and training are frequently necessary in order to...
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